Scottish Development International, British Embassy Tokyo
Shaping Japan Market Entry for Healthy Aging & Medical Device Innovators
Overview
To support their upcoming trade mission, a European government trade development agency turned to CarterIGNITE for strategic insight into Japan’s fast-evolving healthy aging and medical device sectors.
The goal: help domestic companies understand the landscape, identify potential partners, and prepare for meaningful engagement with Japanese stakeholders.
We began by producing a custom research report that mapped key market opportunities, entry pathways, and partnership possibilities within Japan’s healthy aging and medical device ecosystems. This was followed by a series of live webinars, where we shared critical cultural and commercial insights with the participating companies—alongside practical guidance and interactive Q&A.
To further accelerate preparation, we delivered a curated list of qualified Japanese business contacts interested in potential partnerships and events hosted by the government trade development agency, laying the groundwork for relationship-building ahead of the trade mission to Tokyo and Osaka.
Results
The collaboration provided lasting value, helping the trade development agency shape long-term strategies for their work in this sector.
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“Without the CarterIGNITE team’s efforts, this ambitious project simply wouldn’t have been the success it was. The companies were impressed by the comprehensive market report and its accompanying webinar, and your partner introductions have already sparked promising followups. We’re eager to work together again.” – Senior Trade Specialist at Scottish Development International
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