Insights
For global innovators, landing in Japan is both a badge of honor and a true test of readiness. But the qualities that drive success elsewhere rarely translate directly to Japanese traction.
Explore our latest insights below for the truths behind the headlines - and the nuances that really make the difference.
The World’s Real-Time Laboratory for AgeTech
Japan, the third largest consumer market in the world also features the world’s highest aging population (30% aged 65+).
A Cross Cultural View of Expert UX Research in Japan
Unlock the secrets to engaging with Japanese consumers with The Carter Group’s 30+ years of cultural expertise!
