Market Intelligence

Real insights. Clear strategy. Confident moves in Japan.

Key contacts

Susanne Walloscheck

Head of Research & Client Service

20+ years of experience researching and translating cultural and consumer insights into user-centric market-entry, marketing, and communication strategies for leading brands across industries

Key contacts

Susanne Walloscheck

Head of Research & Client Service

20+ years of experience researching and translating cultural and consumer insights into user-centric market-entry, marketing, and communication strategies for leading brands across industries

Key contacts

Susanne Walloscheck

Head of Research & Client Service

20+ years of experience researching and translating cultural and consumer insights into user-centric market-entry, marketing, and communication strategies for leading brands across industries

Overview

Japan rewards those who understand its nuance and punishes guesses. Our market intelligence engine blends 20+ years of on‑the‑ground research heritage with sharp commercial thinking to de‑risk your next move.

Whether you’re entering a mature industry or an emerging space like HealthTech, GreenTech, Smart Mobility or Smart Cities, our insights inform the real dynamics at play. 

We provide leaders an outside‑in, decision‑ready view of Japan, linking market structure, culture, competition, regulation, and consumer dynamics into one clear story about where and how to play. It connects signals from categories, channels, and policy with proprietary insight to answer questions such as “Is Japan worth it for us?”, “Which segments and occasions matter most?”, and “How does the distribution landscape look like?”.

The outcome is a shared fact base and a focused entry or growth strategy that aligns global ambition with Japan’s unique realities. This structured approach de-risks your entry strategy and equips you with the clarity and confidence to make the right moves in a complex market.